Mo Mostashari
Current President and Co-Founder of AMIBA Consulting, which focuses on partnering startups and established brands with actors, musicians, influencers, and athletes. AMIBA provides strategic guidance to companies with an emphasis on brand growth, including developing and executing action plans focused on celebrity and influencer endorsement opportunities, social media activations, in-person appearances, licensing and sponsorship deals, marketing campaigns and equity investments.
Previously 9 years of experience at ICM Partners (a top 4 global talent agency) as a talent agent focusing on endorsement and appearance deals for celebrity actors, musicians, and digital influencers such as Millie Bobby Brown, Megan Fox, David Duchovny, Ian Somerhalder, Lucy Hale, Katie Holmes, Migos, Rae Sremmurd, and many others.
Board member for Florence by Mills beauty brand created by Millie Bobby Brown. Sold at Ulta Beauty U.S., Boots U.K., Douglas Europe, and Shoppers Drug Mart in Canada. Advisor on behalf of Millie during the acquisition processes of taking majority stake in the brand from BHG at the end of 2020. Florence has grown to include products in beauty, skincare, haircare, fragrance, apparel, and coffee.
Advisor for Byte, an at-home teeth straightening brand. Structured deal for Kerry Washington to come on as a brand ambassador and formed a B2B partnership with FabFitFun. Byte was Acquired by Dentsply Sirona in January 2021 for $1.04 Billion.
Advisor for Republic, a crowd investment platform that allows investors to invest as little as $50 into companies. Brought on Randi Zuckerberg as an advisor/ambassador to the company.
Negotiated and structured the partnership to develop and launch industry leading celebrity brands:
Badlands Ranch, an air-dried high-protein healthy dog food brand by Katherine Heigl.
Round House Provisions, a survival food emergency kit and supplement brand by Chuck Norris.
Debt Clear USA, a credit card debt consolidation brand by Robert Herjavec.
Terra Mare, a female focus supplement brand by Marisa Tomei.
Lone Wolf Ranch, a high protein healthy dog food brand by Chuck Norris.
Hartfelt, a highend healthy dog food brand by Kevin Hart.
Soon Launching:
Dating app with a never before scene feature.
An entrepreneurial mentorship program with a renowned investor & entreprenuer as the expert teacher.
Press
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Mo Mostashari / AMIBA Consulting
FORBES: The Power of Celebrity Brands
FORBES: A New Avenue For Funding: Celebrity Investors
FORBES: Celebrity And Brand Partnerships: Making the Right Match
FORBES: The Benefits of Digital Influencer Marketing, and How to Get Started
FORBES: Endorsement Versus Ownership: A Look Into Celebrity Equity Deals For Startup Brands
LA WEEKLY: Discussing Celebrity Equity Partnerships with AMIBA Consulting President Mo Mostashari
TMZ INTERVIEW: How Brands Choose Which Celebs to Partner Up With
PODCAST INTERVIEW: Mo Mostashari Talks Branding, Entrepreneurship on ConversationsLIVE
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Florence by Mills / Millie Bobby Brown
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Angel Investments:
-Robinhood, mobile investment app. IPO’d July 2021
-Belli Welli, an IBS friendly snack bar brand
-Pearpop, social media collaboration platform
-Genies, avatar technology company
-Public, investing social network platform
-Underdog Fantasy, online fantasy sports contests company
-Aura Health, first all-in-one wellness app that learns how to best help you
-AI Inkwell, pre-launch AI company
-Pro Platform, a construction project management tool
-BDG Investments, global media company i.e. Nylon