Mo Mostashari

 

Current President and Co-Founder of  AMIBA Consulting, which focuses on partnering startups and established brands with actors, musicians, influencers, and athletes. AMIBA provides strategic guidance to companies with an emphasis on brand growth, including developing and executing action plans focused on celebrity and influencer endorsement opportunities, social media activations, in-person appearances, licensing and sponsorship deals, marketing campaigns and equity investments.

Previously 9 years of experience at ICM Partners (a top 4 global talent agency) as a talent agent focusing on endorsement and appearance deals for celebrity actors, musicians, and digital influencers such as Millie Bobby Brown, Megan Fox, David Duchovny, Ian Somerhalder, Lucy Hale, Katie Holmes, Migos, Rae Sremmurd, and many others.

Board member for Florence by Mills beauty brand created by Millie Bobby Brown. Sold at Ulta Beauty U.S., Boots U.K., Douglas Europe, and Shoppers Drug Mart in Canada. Advisor on behalf of Millie during the acquisition processes of taking majority stake in the brand from BHG at the end of 2020. Florence has grown to include products in beauty, skincare, haircare, fragrance, apparel, and coffee.

Coordinated the formation of TBH (“To Be Honest”) a healthier for you Hazelnut brand founded by Noah Schnapp. Service as Board Member for the brand.

Advisor for Byte, an at-home teeth straightening brand. Structured deal for Kerry Washington to come on as a brand ambassador and formed a B2B partnership with FabFitFun. Byte was Acquired by Dentsply Sirona in January 2021 for $1.04 Billion.

Advisor for VIDE, a ready-to-drink vodka/tequila soda brand. Structured deal with Olivia Culpo for her to serve as the brands Creative Director and as an Investor.  

Negotiated and structured the partnership to create and launch, Badlands Ranch, an innovative air-dried high-protein healthy dog food brand by Katherine Heigl

Negotiated and structured an innovative at-home survival kit brand and supplement brand, Round House Provisions, with Chuck Norris.

Advisor for Republic, a crowd investment platform that allows investors to invest as little as $50 into companies. Brought on Randi Zuckerberg as an advisor/ambassador to the company.

Soon Launching:

  • Debt Consolidation brand (Q2 2024)

  • Dog food brand with a legend actor (Q3 2024)

  • Female supplement brand with an amazing female celebrity (Q4 2024)

  • Shoe brand with a famous young actor in partnership with biggest online seller (Q3 2024)

  • Female supplement brand with an amazing female celebrity (Q4 2024)

Press

Angel Investments:

-Robinhood, mobile investment app. IPO’d July 2021

-Relativity Space, a space rocket company that is creating the first autonomous rocket factory and launch service. 

-Bokksu, a Japanese snack subscription box. 

-Belli Welli, an IBS friendly snack bar brand

-Pearpop, social media collaboration platform

-Genies, avatar technology company

-Public, investing social network platform

-Underdog Fantasy, online fantasy sports contests company

-Aura Health, first all-in-one wellness app that learns how to best help you

-AI Inkwell, pre-launch AI company

 

Current brand clients:

-LUUM

-Pure Wild

LP in:

305 Ventures, Miami focused tech/entertainment fund